"So which direction are we moving in? Down the same old path – where identity is just content, content is monetised, and monetisation demands a steady drip of oversharing and low-key emotional collapse? Or could we actually start to build new ways of being online? Ones that prioritise people as people, and not just scrolling spectacle?

Until then, we’re stuck with the question that kicked this all off: is everything a humiliation ritual? Maybe not everything. But the more accurate question might be – how much of ourselves are we willing to give away just to stay visible? And when the likes dry up, what exactly are we left with?"